Best time to post on Instagram
Hour-by-hour publish volume from 1,855 Instagram posts scheduled through Kreatix. The peak hour is 15:00 (UTC).
Top three hours
| Hour (UTC) | Posts |
|---|---|
| 15:00 | 311 |
| 16:00 | 285 |
| 11:00 | 251 |
How to read this
The chart shows when posts are published, not when engagement peaks. The two are correlated but not identical: creators tend to publish into their audience's active hours and end up competing for attention in the same windows.
Times are server-local (UTC). If your audience sits in a specific region, shift the peak hours accordingly. The sample skews toward small and mid-sized creators (1K-500K followers); enterprise patterns differ.
Other platforms
Best time for Facebook · Best time for TikTok · Best time for YouTube
Methodology
Counts are HOUR(published_at) aggregates across all successfully published Instagram posts in the Kreatix database. We do not include scheduled-but-failed or pending posts. Data refreshes every 30 minutes.